It doesn't have to be "zero-sum."
I challenge you to review your business relationships, even your personal relationships, and see if they are zero-sum in nature. Of all change that needs to be made in this world, I believe at heart this is one way where we definitely went wrong. Somewhere along the way we ingrained a formula, in many a process, that relies on winners and losers. For me to make a buck, you must lose one. It is so impossibly profound in arenas that it should be the last concern, like hospita